More images here at My FOE3 photos

I frankly cannot do the entire trip justice. So I will show some photos and post some links and welcome lots of people asking me questions. I am sure Amber Case will do a fantastic job of describing in detail all of the panel discussions.

Also there is a great resource http://convergenceculture.org/weblog/. Xiaochang Li organized and coordinated and also herself(?) did an awful lot of live blogging during the whole event.

This here is just a snippet from the conversation featured from Session 7 – Global Flows, Global Deals
http://www.convergenceculture.org/weblog/2008/11/foe3_liveblog_session_7_-_glob.php#more

# BC: Is ad-supported media/gaming a workable business model across cultures? If not, why not?
(Back-channel questions FTW!)

* BF: Most communities in North America will support ads, but it depends on the ads. Sometimes you can pay to get rid of the ads.
* MM: I think that’s going back to broadcast–that’s not any different from having P&G ads during commercial breaks in soap operas. We have to think differently; we have to think about brand utility. We need to figure out how our brands can become more useful. The consumers don’t want billboards anymore. We fight every day with clients, telling them we’re not going to do that because we have to do better. We are developing a project for short films (finding talents), where the characters don’t even necessarily have to use Axe, for Axe.
* BF: We see value and the advertisers see a lot of value. Advertisers are seeing their markets disappearing. Girls&boys don’t watch as much TV as they used to.
* NB: There’s also now more legislation about how much advertisement can appear and where.

There were so many good questions!
Also! There is a whole list of podcasts from this and previous conferences here:
FOE3 Podcasts

http://search.twitter.com/search?q=%23foe3

Hope it includes flickr!

Source File:

http://pipes.yahoo.com/pipes/pipe.info?_id=399e69f406db2d525d9742bb1c419c3f

badge for the pipe for wp:

opening statement at Future of Entertainment 3

“Amazed I was, it made such sense, and it was at so little expense!

no press release no ad campaign, those days are gone, the rules have changed.”

-first slide.

speaking to viral culture and the nature of marketing and advertising.

A quilt is the first thing you will find if you Google for “Convergence.”

We are chasing after a cultural understanding of what Convergence means. It is not a magical set of links between technologies. Instead, convergence is a cultural process. Ideas about brands will play themselves out across all possible media platforms. The convergence is in our heads and in our social interactions together. In a networked society, people are increasing forming knowledge communities to pool information and work together to solve problems they could not confront individually.

We call that collective intelligence.

We are seeing an emergence of a new form of participatory culture. (a contemporary version of folk cutlure!!!) as consumers take media in their own hands reworking its content to serve their personal and collective interests.

what is the difference between mass media and participatory culture? Where are the gates between them and why are they there? Participatory culture has been largely embraced by most of the creative industries.

What is the next step past this? We are going into a space that we don’t yet understand. We are speaking about these issues in relationship to web 2.0.  Web 2.0 was the beginning of participation and convergence culture.

The debate is beginning. There is a cultural shift in the way that companies relate to consumers.

In addition there is an increasingly aware consumer base, they know they are contributing content. They are savvy consumers. But the consumer operates under a different logic with different motives. The consumer wants to bargain for identity and rights.

“I am not your user generated content.”

The myth of ‘viral media’ begins to emerge. There is a promise of viral media cash.. magic for corporations… But what is it? How to do it? How do we control the flow of revenue and brands?

We need to shatter the myth of viral media. Additionally the consumer has the myth of ‘memes’. Both of these draw on biology. Why is this? Memes and viral both relate to infection.